Once you have set up your business and have begun to build a strong client base, you must capitalize on this momentum by focusing on your business marketing strategy. A strong digital marketing strategy is vital in the current climate, meaning that you can reach out to customers from the comfort and safety of their own home, ensuring your business continues to thrive in the meantime. However, the world of marketing can be confusing. There are lots of things to think about, from juggling various social media channels to trying to get to grips with SEO (Search Engine Optimisation).
As a result, many companies could benefit from online marketing software, such as those offered by VisualVistior. Their integrated platform allows you to improve the efficiency of your digital marketing strategy and engage with your client base in new and innovative ways, overall improving the way your company is run. Their platform covers a wide range of important services.
Reputation management services encourage customers to leave immediate reviews after they have made a purchase. This gives you an insight into how customers feel about the products or shopping with you and can allow you to make any necessary changes. Furthermore, you can share positive reviews onto your website with just a click of a button. The more reviews you build up, the more trustworthy your brand appears – therefore, more people will be willing to purchase products from your company.
Call tracking services give you valuable insight into where customers are discovering your brand or company. You will be able to keep track of what words they searched into google to find you, alongside any links they may have followed. For example, if you include links in your social media posts, you can see which of your social media pages has the best outreach and invest in promoting these posts further to reach a wider audience and increase sales. Alternatively, you can also find out which of your online marketing pages/social media channels are not working as effectively as they could and invest in improving them. This saves you money and helps you avoid any marketing mistakes in the future.
Much like call tracking, website tracking provides you with in-depth insight into how customers interact with your website and how they find out about your brand. You can also see what parts of your website are most commonly viewed and how much time they spend on them, letting you know what areas need to be improved. Remember, your website is one of the most important tools you have to hand – therefore you should ensure it runs smoothly and effectively. Don’t make it hard for customers to buy from you, otherwise, they will look elsewhere.
Whether a client is subscribed to a weekly newsletter or receives purchase updates via email, their system also allows you to see how customers respond to your emails. For example, if you send a link in your newsletter with more information regarding an upcoming event you may be hosting, you can see how many clients have followed the link and gauge an understanding of how popular it may be.