You are a go-getter. You set up your business, you researched the products and the best way to do things, and you have sorted through the financial aspects. This is all great, but there can’t be a business if you don’t have customers. Finding customers and successfully marketing the business is an important thing for female entrepreneurs to figure out. There are many ways to market your business, and what you do will depend on your situation, but there are some general tips that apply to all companies.
Creating a brand helps customers recognize your company and identify with it. This includes creating a brand that incorporates the emotional and social things you want your company associated with to customers. The visual representation of this brand is contained in the colors you choose, the fonts you use, the name of the company, the graphics, and the logo.
You can accomplish this on your own, but it might make sense to hire a freelancer or branding company to help you. You should incorporate your logo into everything you do so you are easily identified.
Know the Customer
There is no one way to market your business – there are many. The marketing strategies that will be most effective depends on your target demographic. This means that you need to spend a little bit of time researching. You need to learn all about potential customers and how to reach them best.
Figuring out the target demographic means knowing their ages, where they live, what online service they use, and how they will find your product. You should also find out what they spend money on regularly and what their income is annual.
Another great way to increase awareness about your business is to give out branded items to specific groups or at events. Making something for people to take home and use with your logo on it will increase awareness and the likelihood that they will turn to you when they need your product or service. Browse now to see what items you can use for this.
One of the most cost-effective and efficient ways to reach a specific demographic is to use Facebook Ads. You can focus on factors like age, sex, location, interest, and online habits. It is a user-friendly system to start using and is fairly inexpensive.
It is almost impossible to run a successful business today without a website. Having a poorly designed website is the fastest way to lose a customer. Getting a customer to the website should be the hard part, you don’t want to lose all that time and effort for them to just click away because your website is not user-friendly or hard to navigate.
It is also important for all business owners to understand the basics of SEO. Search engines are one of the main ways to direct traffic to your website, so without SEO, you are not going to make sales. Using keywords will help you to rank higher on specific searches relating to your business.
Increasing SEO can be done in many ways. The best way is to use keywords. You can also use alternative text for pictures, link to outside sources, and backlink to your own site. The more ways you increase your SEO, the better you will be visible online.
Email is not used as a way of communication as often as it used to be, but it is still a great way to connect with your customer base. It is also easy to set up, easy to automate, allows for instantaneous communication, costs very little, and allows you to reach a large number of potential clients who are most likely to buy from you.
Make sure your emails are full of informational or promotional offers that will keep the reader engaged. If the reader is not engaged or does not find it useful, then they will stop opening them or unsubscribe.
Email leads have one of the highest conversion rates when compared to all other sources, so make them count!
Google My Business
Google My Business is a useful software to help you connect with customers in your area if you are a local business. Google will help connect your website with people in your area who search for products or services similar to yours. Seeing a business with reviews at the top of a search page instantly grants credibility in the eyes of the customer.
Sponsor a Sports Team
Gaining visibility is important for businesses, but sometimes we overlook easy ways to do it if it is not connected to technology. If you are a local business, consider sponsoring a local sports team. This is a great way to support your community and build a relationship with the public.
If you are a new business, it can make a lot of sense to offer a free sample or demonstration of your services. This will help build brand awareness and create credibility in your field. People are more likely to buy from a company that they trust, and if they are able to sample your product before spending money, then the trust will follow. People will gravitate towards what they are familiar with, so free samples can help you get your foot in the door.
Another great way to promote others to market your business for you is to incentivize referrals. You can offer rewards like free products, gifts, discounts, or anything else to encourage existing customers to bring in new leads to you. Since customers are recommending to their friends, the friends will be more likely to view your company in a good light. This means referrals generally have a very high conversion rate.
Another great tool that you can implement in your business is Google Adwords. Using Adwords places your business at the top of the Google search page for specific searches. This will be the first thing potential customers see and will increase the flow of customers to your website.