By: Kara Stevens
Once you have set up your business and have begun to build a strong client base, you must capitalize on this momentum by focusing on your business marketing strategy. A strong digital marketing strategy is vital in the current climate, meaning that you can reach out to customers from the comfort and safety of their
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By: Kara Stevens
Promoting professional development is one of the most important responsibilities of a manager. In order to increase motivation and productivity, your employees need to feel like they are going somewhere in your company. It’s also important to keep your staff engaged and to invest in their learning. The more time you spend training your
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By: Kara Stevens
Businesses are navigating uncharted waters at the moment, and generating profits is more crucial than ever. If you’re looking for ways to maximize your margins, it pays to focus on boosting sales and lowering expenses. Here are some tips to take on board. Lowering running costs and making your business more cost-effective Often, when we
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By: Kara Stevens
Working as a freelance worker, contractor, or self-employed person is a good way to advance your career and enhance your CV. Taking on a variety of roles enables you to broaden your experiences and skills and develop newer ways of overcoming challenges. Businesses need this expertise and your insights, working in different environments such as
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By: Kara Stevens
In this day and age, entrepreneurs are encouraged to try and grow a business of their own. This is great, but if you want to be truly successful then you need to try and learn from the mistakes of others and you also need to try and to build your business on a foundation of
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By: Kara Stevens
Are you looking for ways to improve marketing for your business? If so, then you need to make sure that you avoid some of the common pitfalls. Old Tricks It’s perhaps worth noting that marketing is a technique that is constantly evolving over time. It never remains the same for long. Marketing tactics that you
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By: Kara Stevens
When you think of business competition, what thoughts and feelings come to mind? Often, we regard competition in the most concrete of terms. This is usually the right way to think about it. For instance, what market share do our competitors hold in our local scene? How busy might a rival restaurant be on a
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By: Kara Stevens
I had such a great time at Karen Taylor Bass’ Power Brunch event last week. She’s a PR badass! As a Queens girl that is tired of having to trek to Manhattan for a little culture and sophistication, I was so impressed by Bass’ choice of venue—Pa-nash, a Caribbean restaurant with an exquisite layout and
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