No matter what size your business is, it’s essential to prioritize branding. Critical to making your company stand out, engaging your audience, and securing customer loyalty, branding sets you apart from your competitors and facilitates commercial success. While major corporations have multi-million dollar campaigns at their disposal, smaller businesses are typically working on a much tighter budget. Fortunately, you don’t need megabucks to successfully brand your business. To find out how to ...
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How to Improve Your Online Business Presence in Unpredictable Times
No matter what's going on in the world, improving your company's online presence should always be on your to-do list. But in unpredictable times like these, this step is crucial! Now, people are shopping online more than ever, home deliveries are becoming the norm, and where there's a change like this, there's an opportunity. If you're ready to seize these opportunities, it's time to evaluate your online presence and see what you can do to make it even stronger. Here are some ways to ...
Thanks To Coronavirus, We Are All Rethinking Our Work Lives
As Black women, we tend to put ourselves last and push ourselves to the limit at work and at home. This is often to our detriment. As coronavirus (COVID-19) graduates from being a global health crisis to being declared a pandemic by the World Health Organization, maintaining our health is the highest priority. Period. “We have to remember the airplane oxygen mask analogy that says we must first put on our own oxygen mask before we can help others. We have to ensure that we are well in order ...
4 Inspirational Podcasts For The Female Entrepreneur
Female entrepreneurs are well and truly on the rise, and we couldn’t be happier. Unfortunately, the modern world of business hasn’t always been the ideal environment for female leaders to thrive and succeed. Thankfully, this continues to improve day after day, as success stories inspire others to dare to achieve their goals. When you are navigating the entrepreneurial world, it’s always useful to have a mentor who’s ‘been there done that’. Luckily for you, there are many amazing business mentors ...
Your Emergency Fund: How to Set It Up, How Much to Save, and When to Use It
Emergencies are an inevitable part of life. Whether it's your car, your health, or your home, emergencies can be scary and costly. There's good news, though: An emergency fund can help you offset the cost and stress of the unexpected tremendously. All you need to do is a little bit of prep work. Regardless of your age or occupation, a major part of financial responsibility is setting up an emergency fund. Doing so will help you avoid racking up high-interest debt that could cost you tens ...
4 Home-based Businesses that You Can Create in Uncertain Financial Times
Sandy Smith, the owner of Yes, I Am Cheap, is the queen of home-based businesses. Even when she had a full-time job, she was able to pull in $80k on the side in one year. Impressive. Now that we are in the era of coronavirus and many of us are experiencing financial anxiety about our portfolios and our bank accounts, we have to focus on what we CAN control. We can control putting in the effort to create an additional stream of income to either keep us afloat or to replace our full-time ...
Marketing Strategies for 2020
Photo by Kaleidico on Unsplash You are a go-getter. You set up your business, you researched the products and the best way to do things, and you have sorted through the financial aspects. This is all great, but there can’t be a business if you don’t have customers. Finding customers and successfully marketing the business is an important thing for female entrepreneurs to figure out. There are many ways to market your business, and what you do will depend on your situation, but there are some ...
How to Make the Most of What You Have
Making the most of what you have comes in many forms. Clearly, the most obvious is financial. Being able to make the most of your finances without feeling like you are missing out is great. Sometimes, though being able to make do with what you have is better when you think about things such as stress. Is it better to have that new handbag, or is it better you have positive mental health. Life is about perspective, and the only person who can control how you think and feel is you. You do not have ...
5 Ways To Look After Your Bank Account During This Testing Time
Life isn’t exactly a walk in the park financially in the best of times. Well, for some, it’ll be quite a stroll, but the majority of us need to keep an eye on things pretty much every day. One day, everything can be hunky-dory. The next day, though? A problem could arise out of seemingly nowhere. Things have become a little more of a struggle in very recent times, though, and the impact it could have on the finances of everyone could be pretty devastating. The coronavirus outbreak means that ...
Is A Fresh Start What You’re Looking For?
Sometimes in life, we just need a fresh start. At the minute, the world is getting sort of a fresh start in its own way. Some countries are being completely locked down due to the coronavirus, and it's allowing nature to regenerate. A prime example is in Italy, where the canal waters have never been so clear and fish are returning to the waters. Things like this are happening all over the world whereby countries are having a fresh start as well as descending into absolute chaos. So now more than ...