By: Kara Stevens
There’s a reason businesses spend millions on advertising each year. There’s a reason that at the side of football stadiums, the pitch ends and is met with a range of sponsored names that only show the logo of a company, nothing else. There’s a reason corporations approach companies so that their product can be shown
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By: Kara Stevens
As a small business leader or an independent entrepreneur, you need all your assets to be working hard for you, and never more so than when it comes to your website. As your shop window to the world, it’s a key device for letting customers, suppliers, and investors know about who you are and what
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By: Kara Stevens
In the big bad world of business, you are always competing. You are competing with competitors, with non-competitors, and with your previous self. You need to be better than others to ensure your business grows into the success story you’ve dreamed of. While you can use your innovative idea and quality marketing strategy, it’s not
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By: Kara Stevens
Having an online presence is essential for any modern business. While a website is a good start, there’s much more that you can do to get your business’s name out there online. Here are just five ways to boost your online presence further. Get on social media Social media is a great platform for promoting
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By: Kara Stevens
A business relies on its talent to succeed. When you’ve got a creative, talented team working alongside you, it not only helps you to achieve your goals, but it makes your business a better place to work too. Finding the right talent for your business can be a challenge. Jobs are still competitive, but there’s
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By: Kara Stevens
When you have a business, no matter the size, you should always be aiming to garner loyalty and trust from your clients and customers. When they see your website, your flyers, social media, and products, they should all be cohesive. Everything you create says something about you and your company if you aren’t consistent, then
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By: Kara Stevens
Behind every strong business, is a strong leader. But we might be biased when we say, we think that the strongest of businesses have women leaders behind them. Because it has taken us so long to get to where we are now in terms of power and respect amongst a place that has always been
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By: Kara Stevens
If you have a hobby that you do on the side, you might be tempted to make your side hustle your full-time job. Especially if your office job is starting to wear you down. With the right skills and a solid business plan, you can actually make the dream of monetizing your hobby happen. Below,
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By: Kara Stevens
Many of us know that the most straightforward way to learn a skill is to pay for college. If you’re serious about learning something, even if it doesn’t involve getting a degree, then using your money to pay for a course is generally considered the best option. You’ll get excellent teachers, plenty of practical experience,
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By: Kara Stevens
Is there room for improvement within your business? If so, finding ways to get more out of the key people in your venture should be the top item on your agenda. And, frankly, it’s a process that starts with you. People management is an essential ingredient in the recipe for success. Here’s how you can
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